Mobile Web is another Next Big Thing on slow boil.
It’s already big in parts of Asia and Europe, and it received a kick in the US market this year with the release of Apple’s iPhone.
This is just the beginning.
In 10 years time there will be many more location-aware services available via mobile devices; such as getting personalized shopping offers as you walk through your local mall, or getting map directions while driving your car, or hooking up with your friends on a Friday night.
Look for the big Internet companies like Yahoo and Google to become key mobile portals, alongside the mobile operators.
Companies like Nokia, Sony-Ericsson, Palm, Blackberry and Microsoft have been active in the Mobile Web for years now, but one of the main issues with Mobile Web has always been usability.
The iPhone has a revolutionary UI that makes it easier for users to browse the Web, using zooming, pinching and other methods. Also the iPhone is a strategy that may expand Apple’s sphere of influence, from web browsing to social networking and even possibly search.
Photo by clix .
file2fone on September 13th, 2007 at 9:19 am
Google is also shaping their strategies to extend the limit for roster of its services via mobile devices to target the roaming users providing them a true mobile data experience.