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Inventor Dreams Up New Product


Santa Cruz Sentinel:

A doodle netted Jared Fiorovich $5,000 and the only person who wasn’t surprised was him.

“I’m always imagining things,” says the 18-year-old Aptos teen who drew a sketch of an iPod shuffle case that doubles as a keychain and bottle opener to win a design competition at the MacWorld show. “Like sometimes I can’t get to sleep and I’ll just jot something down.”

At the design contest set up by 20-year-old whiz kid Ben Kaufman, Fiorovich thought about how, since he used a skateboard as his main form of transportation, he needed to have things compact and efficient so they would fit in his pockets.

He made his drawing of the holder/opener/keychain and added a cord rack, because he didn’t like how his iPod cords always got tangled. Among the 120 new-product designs submitted, Fiorovich’s came out on top. It’s called the Bevy.

“It’s rad,” says Fiorovich of the fact his product is now for sale and that it includes his name on the package back.

Photo by Dan Coyro/Sentinel.

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