Niche Biz: Alibi
France is famous for its relaxed attitude to affairs of the heart (and loins). Unlike in the Anglo-Saxon world, the existence of extra-marital affairs — from the fictional Madame Bovary to former President Francois Mitterrand — is taken for granted there.
Now French adulterers are being offered a discreet and tailor-made service to help them indulge in their dalliances without getting caught.
The Alibila Web site offers a service for people “suffocating” in their family situation who need some air, or for those in the throes of a “passing adventure” who don’t want to jeopardize their marriage.
It offers would-be philanderers a range of services, costing €19 (US $27) upwards, including diversionary phone calls, merchandise from fake conferences, and invitations to non-existent weddings.
The service is the brainchild of former private detective Regine Mourizard, a 50-year-old mother of two, who says her service is aimed at protecting couples and families by allowing people to indulge in extra-marital pursuits undetected.
Photo by thisismike.
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