‘Lady Geeks’ Left Out
The video-game and electronics industry has long been dominated by men.
But according to a recent study done by advertising agency Saatchi & Saatchi, “lady geeks” are fed up with that notion.
The study reported that 35 percent of female internet users would spend more on consumer electronics if retailers tried targeting them for a change.
Approximately 50 percent of those surveyed said they’ve walked out of shops or left websites without purchasing anything because they couldn’t find what they wanted.
In addition, the women reported disdain for the pink-colored electronic gadgets on the market, saying they’d prefer a sleek, well-designed product rather than a “feminine” one.
“There is a real opportunity here for brands and retailers in the consumer electronics sector to target women,” said Belinda Parmar, author of the report and a planning director at Saatchi & Saatchi.
Photo by woodsy.
suzuki on September 21st, 2007 9:28 am
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