San Antonio Native Creates A Booming Baby Business
San Antonio native Katy Mimari is proof that a good business idea, combined with lots of self-promotion, often leads to success.
At the age of 25, she designed six diaper bags combining stripes and polka dots with non-baby colors of brown and black. She wanted to sell them across the country.
Just three years later, her Caden Lane products are in 600 stores, including Nordstrom, and Hollywood moms such as Jennifer Gardner, Julia Roberts and Marcia Cross are showing off her designs. She named the line Caden Lane because she always liked the name Caden.
Mimari expects sales to exceed $4 million by the end of this year, and Caden Lane now includes 20 different diaper bags, 18 bedding sets and hundreds of accessories.
Caden Lane products are getting so popular that Mimari recently created nurseries for former “90210″ star Tori Spelling and “Dancing With The Stars” co-host Samantha Harris.
But all this success hasn’t gone to her head. Right before a recent media interview, the down-to-earth entrepreneur was kneeling on the floor of her retail shop, Nursery Couture, folding infant T-shirts.
Mimari said when she first started in October 2004, she didn’t realize her business would grow this fast.
“I just thought how cool would it be to have mommies in New York walking down Fifth Avenue with my bags — and the bags came from someone in San Antonio,” Mimari said, now four months’ pregnant with her second child.
Image from Caden Lane
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