Business Opportunities Weblog

September 21, 2007 by Angela Shupe | 0 Comments

Roseville Press Tribune:

For more than 23 years, Darlene Leyva has been running her own businesses. After relocating from the Bay Area to Oak Street in Roseville, she’s thinking she’s hit the mark.

Leyva runs Pin-up Girls Salon and Boutique with the help of her daughter Marisa, who grew up in her mom’s salons. Splashed in pink and featuring a large mural of Bettie Boop, the 1950s-style house-turned-business shows the strength that women carry in the work place versus the 1950s.

“Women have so much more power now,” Leyva said. “Women have a real say in what happens now and the banks are noticing.”

Chief Executive Officer of the Roseville Area Chamber of Commerce Wendy Gerig said this atmosphere of success for women wouldn’t have been possible 30 years ago when she got into business.

“We have an excellent representation from women in business in the Roseville area,” Gerig said. “(Men and women) have different ways of approaching business, but both want to be successful. Nowadays everyone is on the same playing field.”

Nationally, nearly 60 percent of all women over the age of 16 are active in the workforce and women-owned businesses have increased 15 percent since 1997. Women edge out men in the high-paying management and professional positions, according to the U.S. Department of Labor, at 51 percent.

“Thirty years ago I had to work a lot to prove myself to people,” Gerig said. “I was a female and young, I had both of those working against me. I think that has changed now.”

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