Idea Gives Business A “Black Eye”
CNBC:
Just when you thought that all the advertising space was occupied on the sports field, here comes the folks from EyeBlack.com. The company will sell millions of pairs of EyeBlack–yes, the stuff that’s supposedly used to cut down on glare–with college and high school logos on it this year. But there’s the dream that one day corporate logos will one day appear under the athlete’s eyes.
Three or four years ago, Peter Beveridge, the company’s CEO and president, was watching TV and noticed these players starting to wear this black EyeBlack patch on their face. Beveridge thought, how much better would it be if you could put a logo on it? A short time after that, he quit his job and partnered with the guy who has the three U.S. patents, one pending, and it allowed us to put logos on the EyeBlack.
We first tested it at the University of Maryland, the University of Miami and Virginia Tech. And the football players there loved it.
EyeBlack customers are the teams for the players. We sell it to the fans because the fans like to wear what the players wear and then it’s a great sponsorship or gameday giveaway product.
“We’re probably on about 400 college teams and we have 3,000 to 4,000 high schools. So we have a basis stock of about 1,500 images that people can choose from. If people want to get something new, we can do that,” Beveridge said.
Photo by EyeBlack.com.
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