Bombay Dyeing is set to introduce its popular home textile brand in the overseas markets. The company has tied up with Rivoli, one of the UAEâ€™s leading luxury retail chains, to enter the West Asian market.
The company plans to launch two flagship stores and eight shop-in-shop outlets in the UAE. The first flagship store, measuring 4,000 sq ft, will open in Dubai in three months.
S K Gupta, executive director, Bombay Dyeing, said, â€œThe company has chosen the UAE for overseas expansion as the region includes a large chunk of the Indian diaspora.â€
Apart from the regular bed and bath merchandise, the company will offer customised collections in the region. It will also introduce its exports lines in the region as it attracts customers from the European countries.
Based in Dubai, Rivoli currently operates 215 luxury retail outlets in the UAE, Bahrain, Kuwait and Qatar.
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