Rhonda Abrams At Gannett News Service:
As a lifelong baseball fan, each year I devote one of my columns to the business lessons I learn from baseball.
So here are my business lessons from the baseball season of 2007:
You don’t have to beat the competition to make money.
My team is the San Francisco Giants, and 2007 was the year the Giants called, “The Road to History.” This year, Barry Bonds, was chasing the all-time home run record.
All season long, whenever Barry came to bat, the fans (myself included) would rise to our feet, cheering and excited. Every pitch was thrilling. We weren’t just watching a game. , Something monumental was going on.
Now, no matter how you feel about Barry Bonds, for Giants fans, it was a lot of fun.
The Giants were a losing team, but from a purely bottom-line, financial standpoint, it didn’t matter much. Each game I went to, the stadium was packed and the concession lines huge.
Fans stuffed cash registers as they bought hot dogs, garlic fries, Barry Bonds jerseys, and lots and lots of beer.
Now, you may not be able to afford a huge star like Bonds or offer customers an historic experience like a home run chase, but you can find ways to differentiate yourself from your competitors.
Focus on developing a unique position in the marketplace that meets the needs and wants of customers.
For more business lessons, go here.
Photo by MLB.
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