Business Opportunities Weblog

October 10, 2007 by Rich Whittle | 1 Comment

Inc.:

Companies, especially smaller ones, often depend on big ideas and a creative team of employees to develop innovative products and services.

But a new survey shows that many U.S. workers suffer from a lack of creative stimulation at their jobs.

In a study of 674 full- and part-time workers, 88 percent said they consider themselves creative, but only 63 percent said they are putting their creative abilities to use on the job, according to an Ipsos Public Affairs survey commissioned by the Fairfax County Economic Development Authority.

When asked about their company’s creative potential, 39 percent of respondents said they do not think of their company as a creative entity. Nevertheless, the survey found that 75 percent of workers believe their employers value their creativity.

In fact, the survey illuminates just how eager some employees are to work for a company that they view as creative. One in five respondents said they would leave their job for a workplace where they could be more creative, even if it meant earning less money.

Photo by MSDesigns.

In Creativity, Employees, Operations | 1 Comment