Inc.:
It’s easier than ever to find a service to help you produce or distribute videos. Some companies are production firms that make videos. Others provide technology for delivering video over the Web. Thanks to these services, anyone with a modest budget can use video to show off products, host online conferences, or take the virtual office to a whole new level.
For Michael Abdoulah, president and owner of the Printright Group, video is a way to communicate with customers. He subscribes to HelloWorld, a social network that allows consumers to conduct live streaming webcasts, send video e-mails, and group chat with video IM, among other things.
Printright, which sells custom-designed pens, hats, and other objects, uses the HelloWorld studio to present products to clients. Instead of shipping samples to prospective customers, for example, Abdoulah and his employees can showcase them on video; he also uses the technology to get client approval of layouts.
“Every time I get a new product sample, I’ll set up an interactive webcast with my clients and sales associates to show it off to them,” says Abdoulah, who says that HelloWorld saves him 10 percent in shipping costs and has shortened his sales cycle from a week to less than a day in some cases. “I can now get an item printed and shipped in the time it used to take to send the sample.”
HelloWorld’s parent company, DigitalFX, is also planning to roll out a service called FirstStream, which will allow business users to broadcast videos using their own domain names (HelloWorld subscribers must broadcast under the HelloWorld domain). “I’m salivating over it,” says Abdoulah.
Photo by Printright Group.
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