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Do You Zoom?


Terri Lonier at One-Person Business:

After working solo for more than two decades, I recently experienced an “a-ha” about what sets successful soloists apart. I believe it comes down to a single skill — one that determines business success beyond all others.

Actually, it’s not a sales, marketing or financial skill, although those decidedly are key to creating and maintaining a profitable one-person venture. Rather, it’s a meta-skill, part of a mindset that overarches both the activities and the attitudes of a successful soloist. This cognitive ability is a thinking process I call zooming.

Zooming implies several things. There’s the appealing thrill of speed, of course — just ask auto manufacturer Mazda, who has imprinted our brains with the audio brand of that young boy’s voice whispering “Zoom, zoom, zoom…” But my notion of zooming embraces more than fast-paced action and response.

Read more about Zooming here.

Photo by vivre.

   

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