Entrepreneur Goes Full Circle
Visiting family in Fiji enlightened Ms Sanders to the potential for sun-safe swimwear in the notoriously pasty white English market.
Now nine years old, Lion in the Sun serves international markets from two global warehouses, and it has just started retailing in New Zealand out of a garage in Havelock North.
Selling UV-safe swimwear and hats for sunny climates, the company has nearly exclusively marketed its wares online, a strategy that fits with the jet set lifestyle Ms Sanders and her family lead.
Ms Sanders started the company in 1998 to fill time as a new mother. Since then, the business has grown by up to 30 per cent a year, and the shift back to New Zealand has not affected her management.
“It is a very flexible business to run. Basically, we can just click open our laptops and run the business from anywhere. Our customers don’t even notice.”
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