Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
Just finding a niche for your business will not guarantee success, says Susan Friedmann, author of a new book on developing niche businesses.
You still have to “own” the niche in part by becoming the expert on your niche rather than a generalist.
Ms. Friedmann’s book, “Riches In Niches: How to Make It BIG in a Small Market,” details seven steps for niche success.
“The goal of the whole book is to be the expert,” Ms. Friedmann says. “One thing that I tell people is that when you’re looking at a niche market, your focus should always be on how can I be the expert, the go-to person that people will come to for whatever kind of information, service, [or] product that you’re selling.”
Much of the book is developed from her own 18 years running a niche business — helping companies get the most out of attending tradeshows and industry events, she says.
Central Valley Business Times.