Archive for October 25th, 2007
Baby Swags Entertainment Marketing Celebrates Its First Anniversary
eMediaWire: One year ago, September 9, 2006 while sitting in an oversized chair watching a Hollywood Baby Boom special, entrepreneur mom of three, Phyllis Pometta thought about her own marketing experiences and how she could utilize her talents and her marketing degree to work for others. It was in an instant that the name “Baby [...]
Bringing 100% User Generated Content And Social Media To Moms
PR-Inside.com: Modern Mom Media Corporation, a distinctive lifestyle magazine publisher for moms, today announced that it will launch its magazine and website for Loudoun County. The new publication, Modern Mom Magazine, is the only lifestyle magazine that connects moms to the community with 100% reader generated content that reaches over 20,000 moms in the local [...]
OrlandoSentinel.com: Working mom Michelle Stevens, 37, didn’t have time for play dates with her two sons and was searching for another way to connect with mothers in Central Florida. “I came up with an idea of doing an Internet radio show because I had looked at radio shows but it was expensive and I couldn’t [...]
LA Times: G.T. Dave’s company began in his mother’s kitchen. His family had been drinking kombucha, a little known Asian elixir, for years believing it increased energy and cleansed the body of harmful toxins. Convinced the sweetened tea had helped his mother beat back advanced breast cancer, Dave thought he could sell the drink, which [...]
New Ways to Think About Selling
The New York Times: Want to sell more? The best advice may be to talk less. The biggest mistake in selling is thinking that “if you just get the chance to ‘make your case’ — your prospect will be compelled to buy,” says Lenann McGookey Gardner, president of YouCanSell.com, a marketing consult in Albuquerque. “Selling [...]
Niche Biz: Painting Grass Green
TreeHugger.com: A new kind of lawn service has emerged in response to the water drought in the US Southeast. Always Green Grass Painting in South Carolina paints the lawns of homes and businesses for $250-$700. The paint is non-toxic, environmentally friendly and depending upon traffic can last up to 90 days. John Imand’s business is [...]
BusinessWeek: Fewer than 3% of businesses owned by women hit the $1 million annual sales level, while twice that percentage of men hit $1 million. “That astounding statistic…drove me to write this book,” writes Susan Wilson Solovic in the introduction to The Girls’ Guide to Building a Million-Dollar Business. Why the discrepancy? One problem is [...]
Need A Tax Break? Fund A Start-Up Idea
Inc.: A network of Oregon public universities is hoping to tap a new pipeline for entrepreneurial funding through a program that rewards donors with considerable tax breaks. A 60 percent tax credit is available to Oregon taxpayers who contribute to the newly formed University Venture Development Fund, designed to help the state’s eight public universities [...]
