Tortilla Franchise Growing Up

The Washington Post:

Bob Phillips, president of Rockville-based food chain California Tortilla Group, breezes into his third restaurant of the day to ensure the goofy, fun-loving ‘Cal-Tort’ culture is in full blossom.
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Dressed in an official ‘Cal-Tort’ shirt, Phillips jokes with a half-dozen workers – each identified by nametag as a ‘spunky employee’ – to make sure they are in maximum extrovert mode. He adjusts the ‘Wall of Flame,’ which holds dozens of hot-sauce bottles with names like ‘Maui Meltdown’ and ‘Colon Cleaner.’ He looks to make sure that the store, like its 30 fellow franchises, has a megaphone and bell so customers can ask for attention.

The Palm, this ain’t. Read full article.


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