One of the things Daniel Terdiman has been doing for the last seven months is working on a book, and it was published on Monday. The title is The Entrepreneur’s Guide to Second Life: Making Money in the Metaverse, and, as the title implies, it’s a guide to planning, building and maintaining a profitable entrepreneurial venture in the popular virtual world.
Now, I know that a lot of people are skeptical these days about whether it’s even possible to make money in Second Life. Much of that skepticism stems from the fact that there was a huge amount of hype over the last year about big companies coming into SL and setting up six-figure builds, only to discover that they don’t quite know how to make them pay off. The media value for such things was there in the beginning, but isn’t now.
Further, there aren’t an endless number of individuals or small groups making money. But there are, without a doubt, some. And in the book, I talked to more than 50 of them, many of whom are earning their full-time livings with the businesses they’ve developed in-world.
These are fashion businesses, real-estate operations, construction ventures, toy makers and so on. And yes, adult-oriented businesses.
Lest anyone say that I am giving people unreal expectations, let me douse them right now: You can only make money in Second Life if you are totally serious about it. You must have a plan, be committed to that plan, put in the time, have the technical skills, the design eye and many other intangible elements. Most such businesses will fail. But for those that put in the time, that have the talent and who stick to their plan, there is a great deal of profit opportunity in SL.
Photo by Wiley Publishing.