Business Opportunities Weblog

Two Hip Moms Got It Covered

By on October 31, 2007 in Inventions / News


Salinas Californian:

Two Salinas-area moms have found a fresh way to cover unsightly flesh exposed by low-rise jeans.

Combining the powers of innovative thinking and the Internet, best friends Christine Meeks and Kelley DeSerpa have launched the hip-T, an article of clothing designed to counteract rear-end exposure.

Akin to a tube top in design, the hip-T is available in black, white and pink lace; black, white, medium-gray and chocolate brown without lace, or two different prints through the Fresh for Fall line.

On Tuesday afternoon, Meeks, 40, and DeSerpa, 42, wore hip-Ts of white lace and one of the Fresh for Fall prints, respectively. They spoke with barely contained excitement about their pioneering endeavor at DeSerpa’s home in Salinas.

“One hard thing is there’s nothing else like this out there,” said DeSerpa, who’s known Meeks for the past 11 years. “It’s not like you can Google a hip-T, so no one knows where to find us. We’d like to get the word out, because it’s such a new concept.”

Angela Shupe has added 5,783 posts to Business Opportunities Weblog.

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  • danakeith

    congratulations for both of them! now this is out in the market, lots wear them (mostly teens)

  • http://www.30queries30days.com Lisa

    That’s cool and all, but they’ve been around for maternity wear for a while, called Belly bands. Same thing, it’s like a tube top that covers the top of the jeans. I hope they do well, though.

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