Archive for November 2nd, 2007
Online Maternity Store Conceived By Arlington Heights Mom
Daily Herald: Beth Klicker’s business was conceived while she was on bed rest while carrying triplets. Klicker had a tough time finding products to address her own specific needs through a difficult pregnancy and more than 20 weeks of bed rest. Shortly after her triplet daughters were born, she decided it would be best to [...]
Fort Worth Business Press: Stay-at-home-mom-turned-entrepreneur [Nancy] Carter entered the home-based boutique clothing business last year, as a consultant for New York-based clothier Etcetera. She sells the upscale designer line from her living room in trunk shows. The University of Texas finance grad used to handle medical malpractice claims but finds direct-sale clothing shows much more [...]
Houston Company Launches Attractive 'Benefits Package' For Stay-At-Home Moms
Send2Press: Now, even stay-at-home moms can have access to an attractive benefits package. Beginning in 2008, the web-based company HoustonSAHM.com, also HoustonStayAtHomeMom.com, will launch its new membership program, a “fringe benefits” plan for residents of Houston and the surrounding areas that provides numerous rewards and discounts simply for being a stay-at-home mom. Beginning November 2, [...]
Mom Off To See Oprah In Chicago
IOL: Diane Aaron is the owner of a demanding business, a home executive and the mother of three boys, and says at times life can be very taxing. But her daily dose of Oprah Winfrey is what keeps her motivated and pushing on. “And I can’t believe that I’m actually going to see her show [...]
Springwise: Food and beverage marketers have long known that there’s nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel ‘n Taste strips that can be mass-distributed in a broad-scale tryvertising [...]
Entrepreneur: File this under products we didn’t know existed: camouflage Bibles. But for the religious outdoorsman, this is apparently a hot product. Camouflage Bibles and Bible covers are bestsellers at Arkansas-based online retailer Christian Outdoorsman. And a U.S. survey of licensed hunters and anglers last year commissioned by the National Wildlife Federation found half of [...]
Girl Turns Trash Into Fashionable Handbags
Newswire: Created, designed, and hand assembled by 13-year-old McKensie Davison, the TrashE-Fashion handbag is a one of a kind product that is not only fashionable, but good for the environment. In a world that creates more waste today than ever before, the need for recycling education is dire. Those that are left with the biggest [...]
Entrepreneur: Have you ever wondered how your company can target the on-the-go college demographic? One entrepreneur thinks he has the answer: Market to them at lunchtime. Jim Snouffer, the 25-year-old CEO of AdTray Marketing & Media, launched his “AdTray” program last month, working with universities to help them sell advertising space on their cafeteria trays. [...]
Entrepreneur: It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one of my former students. Three years ago Joanna Van Vleck was a student [...]
