New Twist On Very Old Classic

November 2, 2007 by Rich | 0 Comments
In Books, Ideas, Success


Entrepreneur:

File this under products we didn’t know existed: camouflage Bibles.

But for the religious outdoorsman, this is apparently a hot product. Camouflage Bibles and Bible covers are bestsellers at Arkansas-based online retailer Christian Outdoorsman.

And a U.S. survey of licensed hunters and anglers last year commissioned by the National Wildlife Federation found half of those polled identified themselves as evangelical Christians.

There are also a number of outdoor ministries in the U.S. It’s a simple idea, and a new twist on a very old product for a niche market.

Photo by Christian Outdoorsman.

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