Have you ever wondered how your company can target the on-the-go college demographic?
One entrepreneur thinks he has the answer: Market to them at lunchtime. Jim Snouffer, the 25-year-old CEO of AdTray Marketing & Media, launched his “AdTray” program last month, working with universities to help them sell advertising space on their cafeteria trays.
AdTray partnered with the Association of College Unions International to increase the program’s exposure and reach more than 600 colleges and universities. As an advertiser, you can select which colleges and universities you market to.
As a bonus, your marketing budget will actually be going toward scholarship donations. Here’s how it works: Universities that partner with AdTray will in return receive scholarship donations of $5,000 to $10,000 annually, depending on the size of the school and number of cafeteria trays available.
As part of the agreement, AdTray will also provide new cafeteria trays free of charge and reserve the center advertising space for free campus communications.
Photo by AdTray Marketing & Media.
Fred333 on November 2nd, 2007 at 7:25 am
That sounds like a great concept. The college demographic is exactly what every company wants to get a hold of too.
Peter Carey on November 2nd, 2007 at 11:50 am
very interesting idea!
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