Food and beverage marketers have long known that there’s nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel ‘n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.
Readers of Rolling Stone magazine may already be familiar with Peel ‘n Taste strips, which made their debut in the fall entertainment preview issue of the magazine in September. As part of a promotion of its new “Cane” TV series about a family rum business, CBS placed a two-page ad in the magazine featuring a taste strip flavoured like a rum mojito. The insert included a thin, tamper-evident pouch with a nonalcoholic, dissolving taste strip–much like the breath strips already on the market–that enabled readers to try the full-flavour taste of the rum drink.
First Flavor’s strips contain no sugar or calories, and all ingredients have been FDA-approved. They’re produced in bulk quantities of 100,000 to 10 million or more, and quantity-based pricing ranges from 7 to 40 cents per strip. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications.
Though only four promotions have launched so far, First Flavor’s customers range from small, entrepreneurial firms to large, Fortune 50 companies, president and CEO Jay Minkoff says. The US-based company, which was founded last year, already has sales representation in the EU, but it has also received inquiries from around the world. It’s open to the possibility of nonexclusive partnerships to help bring Peel n’ Taste to more consumers, Minkoff says.
Photo by First Flavor.
Earn recurring monthly payments selling mobile websites and apps to local businesses.
What could be better than earning up to 100% commission on the sales of exciting cruise and destination vacation packages?
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.
Be a part of the number one growth industry while securing your future with residual income.
Unlimited income while helping others succeed. Only for the educated and qualified entrepreneur.