Carving A Real Niche
Inc.:
Sarah Talley was just a kid when she started helping her mother deliver melons from southern Indiana to grocery stores around her hometown of Keenes, Ill.
At 31, she now heads Frey Farms, which includes one the nation’s largest pumpkin patches, supplying Wal-Mart, Kroger and other national retailers.
And while pumpkins destined to become Halloween jack-o-lanterns account for many of those sales, Talley says she has worked to carve out a niche in the more lucrative home-decorating market that’s seeing so-called heirloom pumpkins featured in the pages of Martha Stewart Living, Country Living, and other national magazines.
In her new book, For the Love of Pumpkins, Talley offers not only a beginner’s guide to the wide array of pumpkin varieties around the world, but also a pumpkin lover’s catalogue of fall decorating tips and recipes.
Photo by Frey Farms.
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