Economic Times:

Bite this. The much sought-after swanky pizza outlet in your neighbourhood flaunting some international restaurant brand may be bogus.

As the global and Indian food chains continue expansion through franchisee route, a lot of them are having a tough time fighting bogus franchisee outlets. The international pizza chain US Pizza is already busy addressing 2 such cases in Gujarat.

The local franchisee outlets do not seem to have qualms claiming to be part of an international brand even as there are no tie-ups. According to Franchisee Association of India, the number of bogus franchisee outlets is increasing, mainly as expansion by franchise route is on the rise. Read more.

Originally posted by Cris Zimermann on November 12, 2007 in Franchise Site.


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