Trendwatch: Generation ‘Z’
Trendwatching.com is an independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide. In this 5-part week-long report, Trendwatch reports on five unique trends you won’t find anywhere else.
Sure, you’ve heard of baby boomers, of Gen X and of Generation Y, but what about the youngest consumers: Generation Z? Comprised of youngsters born after 4 April 2006, Generation Z is both the most promising and the most ignored target audience in developed consumer societies. Even dedicated youth-marketing agencies prefer to focus on the (by now researched to death) 3–5 year old demographic, as their spending power, brand loyalty and influence on household’s purchasing decisions is roughly five times that of Generation Z.
But don’t kid yourself: Generation Z is a marketer’s wildest fantasy waiting to happen.
First of all, no generation in the history of mankind can be made to embrace brands with such eagerness by exposing them to specific brand benefits.
Secondly, no other generation is as well-positioned to make the most of Web 3.0, 4.0 and even 5.0.
Read more.
Photo by mik59.
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