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Blogging For Money, One Post At A Time
Angie Mecklenburg, a mother of four in Sutter, Ill., blogs about chickens, God, and her farm. For an estimated $15, she’ll write about soy-wax candles for a marketer.
Over the last 18 months, Mecklenburg has kept up three blogs, the most popular being Ang’s Chicken Coop, which has the tagline “a view of the world from the coop.” With about 250 daily visitors to her sites, she said she manages to make as much as $1,200 a month, collecting fees from Google advertising and marketers who pay her to write about their products via the blog ad network iZea.
For example, iZea recently paid her about $15 to write about candles from the Maddison Avenue Candles Company. She also was paid to write a blog about the Christian movie The Last Sin Eater earlier this year.
Mecklenburg’s story is just one of many here at BlogWorld conference and expo at the Las Vegas Convention Center. Many of the attendees are trying to figure out how to make money from their small publishing ventures, whether it’s a political, military, or God-related blog.
iZea, formerly called Pay for Post, is one company trying to capitalize on that desire. Founded in June 2006, the company pays as many as 85,000 bloggers to write about a range of products, including household products, cars, wireless phones, and new movies. According to Randy Mountz, vice president of sales, iZea has roughly 11,000 advertisers in its network, including Hewlett-Packard, Ford, and MGM.
Mountz said the company pays bloggers an average of $18 for a 200-word post on a product or service. Its top blogger, the Florida mom behind Simplekindoflife.com, has made as much as $18,000 over the last year, he said.
Photo by Ang’s Chicken Coop.
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Steve Reeves on November 15th, 2007 11:11 am
Fascinating insight into the new world
Thanks very much I’ll be back
frontofficebox
Canucklehead on November 15th, 2007 12:22 pm
I understand there is money to be made – but at what cost? I know that if I go to a blog that is about – well, anything – for this examples let’s say video games. So, I go every day and read about video games and then out of the blue i’m reading about scented candles. More care should be taken to match subject and advertisers. Similarily, I’ve seen ‘blogs’ that are no more then adspaces for rent. Hey – I like money as much as the next guy but I have so few readers as it is that I’m not going to send them away based on my daily insights on Life Insurance companies. These ‘blogs’ that are just ad after ad will certianly have an overall detrimental effect on the indusrty when companies realize that it is not working. May I suggest a middle ground? Well, I can suggest anything I want but it is clear that it is just not going to happen. Rant over — I’m out.
Mmoni77 on May 6th, 2008 6:48 am
Nice try!
I wish dear blogger goo luck in her business.
I cheked up and realised fact that my blog is worth 2200 $. :)
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