Rupert Murdoch, the chairman of the News Corporation, said that he intended to make access to The Wall Street Journal’s Web site free, trading subscription fees for anticipated ad revenue.
“We are studying it and we expect to make that free, and instead of having one million, having at least 10 million-15 million in every corner of the earth,” Murdoch said, referring to The Journal’s online readership.
Murdoch said he believed that a free model, with increased readership for Wsj.com, will attract “large numbers” of big-spending advertisers.
The Web site, one of the few news sites globally to successfully introduce a subscription model, currently has around one million subscribers, which generates about $50 million in user fees.
Photo by WSJ.com.
No comments yet.