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Niche Biz: Downloadable Shopping Maps
Visitors to Sydney who want the scoop on where all of the best boutiques, cafes and galleries are need only point their browsers to Urban Walkabout to download attractive, pocket-sized walking maps in PDF form, complete with a detailed listing of shops and other attractions—for free.
Maps are clean and concise and include information on buses, trains and other public transit. What’s more, customers can take advantage of special offers, such as discounts at certain establishments, just by showing their guides.
While city maps and shopping guides obviously are nothing new, Urban Walkabout wins points for simplicity, aesthetics and accessibility, providing an upscale alternative to tacky, ad-plastered city maps that are handed out near tourist hotspots.
Letting customers do the printing keeps costs low, and allows data to be continuously updated. The concept could do well in shopping districts all across the globe, and could be fine-tuned to suit other interests such as history buffs, foodies or families, with carefully selected advertisers to match.
Photo by Urban Walkabout.
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Stacy O'Quinn on November 19th, 2007 1:27 pm
That has to be one of the coolest idea’s I’ve ever heard. I stinkin’ love it!
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