To expand its business while curbing costs, Panorama Tours, a subsidiary of publicly listed tour and travel holding company PT Panorama Sentrawisata (Panorama Leisure), plans to enter the franchising business to tap into the market potential in the country’s major cities.
Panorama Tours managing director Rama Tirtawisata said Friday that other travel agents, especially those outside Jakarta, could use the company’s brand Panorama World under franchising arrangements.
‘This opportunity will also help travel agents thrive in the industry by leveraging our well-known reputation without them having to struggle on their own, which is not easy,’ he told The Jakarta Post.
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