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Startup Helps Find Look-alike Dates


Red Herring:

Lusting for Angelina Jolie’s full lips or Brad Pitt’s blue eyes could become a thing of the past.

A Bellevue, Washington, startup wants to make dating star look-alikes happen. ActiveSymbols has launched a beta version of its Eyealike web site that allows users to quickly search for real people who resemble their favorite star across dating sites.

Eyealike compares star facial features—including skin tone and hair color, texture, and length—to 250,000 prospects on Match.com and AmericanSingles.com with the use of facial recognition software.

“We’re looking to change the way people search for people on social networks,” ActiveSymbols President Greg Heuss said.

Eyealike claims, however, that it does a better job than other technologies. It said it has an advantage because its software algorithm evaluates the complete geometry of the face rather than searching by descriptive tag words such as black hair, green eyes, or fair skin. Eyealike said it returns more accurate match results by analyzing individual features separately.

Photo by Slaff.

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