Tap 53 Million Facebook Users For Free
First off, if you have not yet heard of Facebook, thanks for exiting your cave. I’d like to heartily welcome you to the Internet. But seriously, here are some quick stats on Facebook which should be of interest to businesses:
1. More than 53 million active users
2. An average of 250,000 new users join every day.
3. About 34% of users work as professionals, sales, executives, educators or are in technical careers.
4. The fastest growing demographic on Facebook consists of users 25 and older.
Though Facebook started in the student demographic, it’s quickly growing out of it. So, my guess is that if you have a product or service offering, chances are that at least a few of those 53 million active users (which spend about 20 minutes a day on the site) are prospective customers of your business. The question is, what do you do about it?
Now, any business can create a Facebook profile, or business page, which any Facebook user can become a “fan” of. You no longer have to be a Fortune 500 company to afford this. It’s free.
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Photo by Facebook.
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