Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
I learned a really interesting thing about niche marketing recently. Well, I suppose I had always sort of known it, but it struck me very powerfully when I experienced it first-hand.
No, I’m not talking about the fact that narrowing your marketing to a particular niche often brings you more business. Even though that’s counter-intuitive, it’s also the basic premise of niche marketing. What I’m talking about is that narrowing your marketing to a niche often brings you more business in other areas — in the broader areas or diverse products and services that you’re wanting to offer.
I experienced this first-hand over the past year or so. I felt like I wasn’t getting as much business as I should have been, given how hot the topic of my primary business is (I advice companies on how to make effective business use of social networking and social media). So I narrowed my niche — I decided to focus in on one particular area of specialization (in my case, the use of LinkedIn). I started a blog specifically on the topic, did some free teleclasses, signed with a publisher to be executive editor on a book series about it, etc.
And business started booming. But here’s the funny thing… NOT just on the topic of LinkedIn consulting, but for a much broader range of services.
Photo by ClintJCL.