Entrepreneur Creates Doggy Java
An entrepreneur in Phoenix is looking to combine the growing craze for coffee and coffee products with increased discretionary pet spending, through a new product introduction: Doggy Java.
“Everybody drinks coffee and tea,” Mari Justin, creator of the drink, tells Marketing Daily. “I thought that it would be a good time to share with my dog.”
The beef-flavored (but caffeine-free) product, which comes in a coffee bag and looks like coffee when mixed with water, is actually a vitamin supplement. The idea came to Justin when she was trying to find a way to get her dehydrated pets to drink more water. “Most dog owners are unaware that many health problems associated with dogs are due to dehydration,” Justin says.
Rather than market the product as a health supplement, however, Justin is positioning Doggy Java as a pet treat, which is a much larger category, and leads to a different consumer mindset. “People want to ‘treat’ their animals more than they want to give them vitamins,” she says.
Photo by Doggy Java.
cassy on December 25th, 2008 10:15 pm
what a very interesting site, posting the doggy java for pets,what great idea,coz i love dogs i have one his name is bravo his a street dog but his cute that is why i bring him home and take care of him.i wish we have doggy java here in our country so that i can bring my dog and treat him for a coffe or buy some vitamins for him. thanks justin for this great idea, this is a unique business idea. keep it up!
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