Gatorade Inventor Dr. Robert Cade

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November 27, 2007 by Rich Whittle | 4 Comments

Houston Chronicle:

Pick a flavor — Rain, Frost, Lemon-Lime, Fierce, AM, Xtremo — and drink a toast today to Dr. Robert Cade, inventor of the concoction once nicknamed “Cade’s Cola” and now known as Gatorade.

Cade died Tuesday in Gainesville, Fla., from kidney failure. He was 80.

Cade and three colleagues developed Gatorade in 1965 to help the Florida Gators football team replace carbohydrates and electrolytes lost through sweat while playing in the swamp-like heat of Gainesville, Fla. The first batch cost $43 in supplies, and “sort of tasted like toilet bowl cleaner,” Dana Shires, one of Cade’s collaborators, told the Associated Press.

Researchers added sugar and lemon juice for flavor, and they left the rest to the likes of Steve Spurrier, the Florida quarterback who won the Heisman Trophy in 1966 while being fueled by Gatorade.

“The invention was great, but it needed the Florida Gators as a vehicle,” Rovell said. “There had been other sports drinks available, but this was the perfect storm with Steve Spurrier and a good football team.”

Cade continued to work for the university until retiring at age 76 in November 2004 and was inducted in April into the university’s athletics hall of fame.

Photo by University of Florida.

In Ideas, Inventions | 4 Comments
Tags: Sports