A reader named Mark wrote:
I don’t know how “green” minded you are, but every time I see the incandescent bulb used in a logo to to represent “new ideas”, I think, ‘I wish they would use the new Fluorescent screw in bulbs instead.’
Mark, interesting observation.
The lightbulb has long been the classic symbol of a spontaneous bright idea, but in fact the lightbulb is a perfect example of a non-spontaneous invention. About.com has more:
The idea of electric lighting was not new, and a number of people had worked on, and even developed forms of electric lighting. But up to that time, nothing had been developed that was remotely practical for home use. Edison’s eventual achievement was inventing not just an incandescent electric light, but also an electric lighting system that contained all the elements necessary to make the incandescent light practical, safe, and economical. After one and a half years of work, success was achieved when an incandescent lamp with a filament of carbonized sewing thread burned for thirteen and a half hours.
In regards to your complaint, Mark, that I’m using a incandescent bulb in my logo, there are fluorescent bulbs available in an incandescent shape.
Photo by PPDIGITAL.