By far, the most common element among successful videos is comedy. Rather than offering airless advertisements or canned commercial messages, these videos deliver laughs as well as pitching a product.
Case in point: Blendtec, a division of K-TEC Inc., of Orem, Utah. In the past year, the high-end blender maker has drawn more than 60 million views for its “Will It Blend?” video series. The premise is simple. A laconic host, Blendtec CEO Tom Dickson, uses the company’s blenders to grind up everything from credit cards to golf clubs to an iPhone. Cheesy music plays in the background, and cheesy jokes fly freely.
George Wright, Blendtec’s director of marketing, says the series got started with a simple observation. He realized that Mr. Dickson tested his blenders by putting 2×2 boards inside and letting them rip. (See a video.)
Retail sales of the blenders have shot up 500% since the company started the series last year. This year, total sales are projected to top $40 million. And the series has brought Blendtec tremendous name recognition. When employees demonstrate the products at big-box retailers, people come out and say, ” ‘That’s the blender that can blend marbles!’ ” says Mr. Wright. “Before that, [employees] were having to introduce the company.”
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Motiply Mobile App Business
Make Money – Start a MOBILE APP Business Mobile websites are hot and in demand like never before thanks to the explosion of mobile devices such as smartphones and tablets. Businesses are paying BIG money for mobile website and app design and now YOU can get a piece of the action! The With our training […]
Open A Boutique