By far, the most common element among successful videos is comedy. Rather than offering airless advertisements or canned commercial messages, these videos deliver laughs as well as pitching a product.
Case in point: Blendtec, a division of K-TEC Inc., of Orem, Utah. In the past year, the high-end blender maker has drawn more than 60 million views for its “Will It Blend?” video series. The premise is simple. A laconic host, Blendtec CEO Tom Dickson, uses the company’s blenders to grind up everything from credit cards to golf clubs to an iPhone. Cheesy music plays in the background, and cheesy jokes fly freely.
George Wright, Blendtec’s director of marketing, says the series got started with a simple observation. He realized that Mr. Dickson tested his blenders by putting 2×2 boards inside and letting them rip. (See a video.)
Retail sales of the blenders have shot up 500% since the company started the series last year. This year, total sales are projected to top $40 million. And the series has brought Blendtec tremendous name recognition. When employees demonstrate the products at big-box retailers, people come out and say, ” ‘That’s the blender that can blend marbles!’ ” says Mr. Wright. “Before that, [employees] were having to introduce the company.”
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Business owners don’t have the time or know-how to manage their own social media campaigns, yet they know they need to. Start your own business managing social media for local businesses – we provide the website & all the training you will need. Do you enjoy Facebook & Twitter? Why not make a hefty residual […]
Commercial Capital Training
Welcome to Commercial Capital Training Group Own Your Own Finance Business By Completing Our Comprehensive Commercial Loan Broker Training Program Commercial Capital Training Group, LLC 90 State St. Suite #1500 Albany, NY 12207 Commercial Capital Training Group has developed a one-of-a-kind commercial loan broker training program that allows you to own a commercial finance company. With […]