Momprenuers Alive And Well In Today's Business World
Saige Nicoles on-line boutique at www.saigenicoles.com, caters to today’s modern moms and their children and is listed as a “hot spot” to shop on sites like Greer’s OC. Since 2006 Saige Nicoles has built their design lines to include an impressive list of today’s hottest and most sought after boutique fashion designers for babies, infants, toddlers and today’s modern moms. Catering to Mom’s sense of style and demand for function and efficiency while retaining the essence of childhood frolic and whimsy, Saige Nicoles has expertly fused the two, making moms all over the United States stop and take notice.
Saige Nicoles owner, Wendy Navarro didn’t start out just seeking mommy designers, “What I have found throughout this last year is that I am drawn to lines that have been designed by other women and momprenuers. I don’t know why that surprised me at first; after all doesn’t it make sense? Necessity is the mother of creation and for the most part, who knows better what their child needs than their mother?” she goes on to say, “Women have a natural instinct to nurture and socialize and I feel honored to work with some of the brightest people I’ve ever met. We are able to feed off of each others passion and determination to make our lives and the lives of our families more meaningful and fulfilled; not just for the sake of the ‘bottom line’ but for the future of our children. We even share business and promotional opportunities with each other to help support and promote each others growth and success. As a matter of fact, I just sent an e-mail out this week sharing a great promotional opportunity I came across when doing my own research and I am always receiving help and opportunities. How many people can truly say that they have that same kind of support system in place?”
Wendy, who is also a proud mother of three, delved into this passion after resigning from her corporate job of 13 years. She had many years of prior business and retail management experience and with three children ranging in ages from 2 to 13, knew that her lifetime of experiences would lead her on a path to the ultimate success and life balance. “We only carry the highest quality boutique lines, which means we work hard finding those lines to bring them to our customers. And while my workweek spans the course of 40 hours and I’m up at 3:00 a.m. many times, it’s on my terms. When my children need to go to the Dr.’s or have a performance at school, I can flex my schedule to make sure that the most important things (my children) are taken care of. Saige Nicoles is a passion and one that I realize I am very blessed to be able and indulge in.”
Photo from Saige Nicoles.
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