Magazine Publisher Goes Out On Her Own
Changing careers wasn’t easy, but Susan Hund-Milne said it was the right thing for her to do.
For 13 years, Hund-Milne co-owned Advanced Publishing, which produced Spotlight on Wichita and Wichita Hi-Lighter magazine. This summer she sold the publications to Mid-States Publications and began an independent venture — AP Creative.
AP Creative provides graphic design for ads, promotional materials, newsletters, brochures, mailers, letterheads and business cards. It also offers photography, branding and media buying.
Her goal is to help clients polish their image and expand their advertising reach with quality ad materials.
As a magazine producer, Hund-Milne was mostly in charge of writing and editing. She looks forward to being involved in design and marketing strategies.
“I love being a jack-of-all-trades and still knowing what resources to call on if I encounter a need for a specialized skill,” Hund-Milne said.
The marketing and graphic design business is competitive in Wichita, but Hund-Milne said she doesn’t intend to compete with big companies. Her focus is on small businesses and helping them grow.
“I love helping mom and pop businesses because they represent great quality of life and provide good products and service,” Hund-Milne said. “I want to stay small and focus on integrity and promoting their business.”
Schedule flexibility is a plus for Hund-Milne. Before Advance Publishing, she was a full-time mother and freelance writer. Now, as a small business owner, she deals with traditional concerns including affordable health insurance and feelings of isolation.
“I deal with this by meeting for lunch with other professionals to brainstorm, trade ideas and catch up on what’s happening in the business community,” Hund-Milne said.
“I’m excited about having a business I can continue for years and don’t ever want to stop working.”
Photo from Stock.xchng.
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