Archive for November 2007
Springwise: Food and beverage marketers have long known that there’s nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel ‘n Taste strips that can be mass-distributed in a broad-scale tryvertising [...]
Entrepreneur: File this under products we didn’t know existed: camouflage Bibles. But for the religious outdoorsman, this is apparently a hot product. Camouflage Bibles and Bible covers are bestsellers at Arkansas-based online retailer Christian Outdoorsman. And a U.S. survey of licensed hunters and anglers last year commissioned by the National Wildlife Federation found half of [...]
Girl Turns Trash Into Fashionable Handbags
Newswire: Created, designed, and hand assembled by 13-year-old McKensie Davison, the TrashE-Fashion handbag is a one of a kind product that is not only fashionable, but good for the environment. In a world that creates more waste today than ever before, the need for recycling education is dire. Those that are left with the biggest [...]
Entrepreneur: Have you ever wondered how your company can target the on-the-go college demographic? One entrepreneur thinks he has the answer: Market to them at lunchtime. Jim Snouffer, the 25-year-old CEO of AdTray Marketing & Media, launched his “AdTray” program last month, working with universities to help them sell advertising space on their cafeteria trays. [...]
Entrepreneur: It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one of my former students. Three years ago Joanna Van Vleck was a student [...]
Discover This: Discover This, Inc made Inc.com’s first ever list of the 5,000 fastest-growing private companies in the country. The Clackamas-based online retailer of http://www.discoverthis.com [science kits], early childhood education products, vintage toys and http://www.budgetartkids.com [art supplies for kids] showed an increase of 287.5 percent over 2003 revenues. Inc. magazine expanded its annual Inc. 500 [...]
Peapods Goes From One Woman's Dream To One Mom's Reality
The Daily Times: “People said, ‘Are you crazy? You have 2-year-old twins, a teenage son, your husband is in Iraq and you’re going to open a business?” Whitney Carmean says with a laugh, “My father tells me I’m a glutton for punishment.” Four years ago, Carmean says, starting a business was far from her mind. [...]
This week’s Carnival of the Capitalists is up on The StartUp Blog at PartnerUp.
“Mompreneurs” Partner In Bow-Making Business
The Shreveport Times: Stay-at-home moms Amber Raines and Tammy Mayeaux know just how expensive it can be to add a little pretty to the most darling of outfits. Raines spent nearly $200 once buying hair bows for her three daughters. But that was until two summers ago, when the crafty mother of four and Mayeaux, [...]
FSB Magazine: The owners of Ocean Rider call this variety of seahorse “Sunburst,” but its proper name is hippocampus erectus – one of 20 species that Carol Cozzi-Schmarr, 45, and her husband, Craig Schmarr, 44, breed on their ranch in Kailua-Kona, Hawaii. Ocean Rider ships more than 5,000 seahorses a year. Seven varieties are marketed [...]
The Wall Street Journal: Fast-food restaurants. Retail stores. Fitness chains. For most people, those are the images that come to mind when they think of a franchise. It’s an easy idea to grasp — a successful business expands by granting others the right, for a fee, to open carbon-copy stores in untapped markets. Now, a [...]
Entrepreneur: We talk about baby boomers starting businesses, and generation Y (alias millennials) starting businesses, so how about 72-year-old Shirley Kuhnley and the Sweet Spot Bakery-Deli in Monroe, Oregon? She was 69 years old three years ago when she graduated from a nine-month culinary arts class in Portland, Oregon’s largest city. Then she worked a [...]
Right Places To Learn Entrepreneurship
The New York Times: Nearly 3,000 colleges offer classes in entrepreneurship, up tenfold in the last 20 years, according to the Kauffman Foundation, which is devoted to promoting “a society of economically independent individuals.” So which school is the right place for those interested in starting their own companies? Fortune Small Business spent seven months [...]
