I have this friend who’s been trying to start a business for years. It’s sad, because he actually think’s he’s in business. He’s incredibly smart, and has developed a very interesting technology, but try as I might, he won’t follow my rules and just get out there and try to sell his product. He still doesn’t know if he’s developed a product that someone will actually give him money for, because he’s so caught up in deciding on a business structure, putting together a business plan, building a website, meeting with lawyers and all of the other minutiae of business.

He’s going to be getting a copy of my second favorite business book of 2007 for Christmas. It’s Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs.

I have one copy of the book to giveaway. To enter, comment on this post.

SelectBooks description of the book after the jump.

So you think you know marketing…

Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today’s marketplace.

Sandra Holtzman and Jean Kondek employ their combined 40+ years’ worth of marketing savvy to cut through all the usual malarkey—and, let’s face it, bullsh@#*—to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.

The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today’s busy audience. Moreover, each chapter is stand-alone and immediately actionable.

It doesn’t take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.

Originally posted by Dane Carlson on December 3, 2007 in Books / Giveaways.

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