I have this friend who’s been trying to start a business for years. It’s sad, because he actually think’s he’s in business. He’s incredibly smart, and has developed a very interesting technology, but try as I might, he won’t follow my rules and just get out there and try to sell his product. He still doesn’t know if he’s developed a product that someone will actually give him money for, because he’s so caught up in deciding on a business structure, putting together a business plan, building a website, meeting with lawyers and all of the other minutiae of business.
He’s going to be getting a copy of my second favorite business book of 2007 for Christmas. It’s Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs.
I have one copy of the book to giveaway. To enter, comment on this post.
SelectBooks description of the book after the jump.
So you think you know marketingâ€¦
Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of todayâ€™s marketplace.
Sandra Holtzman and Jean Kondek employ their combined 40+ yearsâ€™ worth of marketing savvy to cut through all the usual malarkeyâ€”and, letâ€™s face it, bullsh@#*â€”to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.
The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for todayâ€™s busy audience. Moreover, each chapter is stand-alone and immediately actionable.
It doesnâ€™t take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.