Entrepreneur Nick Kellet is hoping that his successful board game is the gift that keeps on giving.
And the 44-year-old hopes next year will see him break even on his investment of between $150,000 and $200,000 on GiftTRAP.
“I was trying to think of board games and my daughter Freya, who was six at the time, asked, ‘How does Santa decide what to give children?’” Kellet said yesterday.
“It was like, ‘Wow, that’s a brilliant idea.’ I did some research and I discovered there wasn’t a single game about giving gifts.”
That was four years ago and the game was launched in October last year. Since then, 10,000 sets of the game have been sold worldwide.
GiftTRAP recently got a boost when it was named Best New Party Game of the Year by Games Magazine.
“When you play this game you have a lifetime’s pent-up frustration of bad gift-giving coming out,” he said. “You win by being good at giving gifts and by getting given the right gifts.”
Kellet says 11,000 more games have now been manufactured and the bulk of those have been pre-sold.
“For next year, we have already got deals in place to publish this in Norway, Sweden, Finland, Denmark, Portugal and Spain,” he said.
“The world is cluttered and crowded with trivia games, but there aren’t any other gift-giving games,” he said. “Got a review from someone in Norway saying that this was the best game they’ve played since Cranium.”
Photo by GiftTRAP.
danakeith on June 11th, 2008 at 4:43 pm
ohh haven’t seen one of these, i wonder how to play it right.