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One Minute Manicure Miracle


World Trade Magazine:

Herman had been a salon owner and manicurist for 15 years when expensive fertility treatments put her into debt. She gave birth to twin girls, and at that point her goal was to be a stay-at-home mom. That phase didn’t last long, and Herman was soon in her kitchen mixing natural ingredients into lotions to fix what she calls “lizard skin”—hands cracked and bleeding from too much cooking, cleaning, and care giving. She calls the recipe “a little bit of this and a little bit of that.” But would the potion stop the bleeding from the family balance sheet?

Herman sold the mixture, which includes grapefruit, peppermint, spearmint, avocado, rosemary, and apricot, to some local salons, and soon they were clamoring for more. Her husband renamed the product the One Minute Manicure, which made marketing easier.

Business took a leap when Herman gave a manicure to Oprah Winfrey on The Oprah Winfrey Show and was featured in People Magazine and a tabloid as the former “penniless mom.” The Oprah Winfrey Show is syndicated worldwide, and Herman is now getting e-mail inquiries and orders from Australia and the Netherlands. Celebrities Billy Joel and Jenna Elfman also provided endorsements.

   

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