Sell At Airports
Q: I’ve developed a product that could make it more comfortable for air travelers to go through security checkpoints, so I think it would sell well in airports. The airport authorities I’ve asked have told me I need to contact buyers for the individual retail chains that lease airport space, but there are so many of them. What’s the most efficient way to present a product to these buyers? Do I have to approach them one by one?
A: The plethora of retailers operating in airports do business under various brands, but many belong to the same parent firms. By far the biggest airport store owner (and the only one that operates across the U.S.) is Hudson Group, which boasts more than 400 shops in 59 airports, including newsstands, clothing stores, and toy shops. Buys for all are made by Hudson’s merchandising department in East Rutherford, N.J. The folks there say they are always seeking new products that might appeal to air travelers.
E-mail info@hudsongroup.com, type “attention merchandising department” in the subject line, and describe your offering.
Keep in mind that most Hudson Group shops are near boarding gates, beyond the point where fliers undergo security screening, but a product that improves that experience might appeal to travelers with connecting or return flights.
Photo by leonorivas.
TJ on December 5th, 2007 9:28 pm
Cool. Did you tell them about your product? What did they say? Keep us updated.
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