Honest Tea is a pioneer in its industry, offering lightly sweetened, 100 percent organic beverages and claiming the first line of fair trade certified bottled tea in the U.S. Honest Tea truly exemplifies the “new wave” in business — placing equal emphasis on profitability, ecology and humanity, aka the triple bottom line.
More and more entrepreneurs are striving to strike such a balance between profit and principle, asking themselves, “Can do the same in my company? Is my green dream really feasible?”
1. Consumer before mission.
2. Focus on core business.
3. Price appropriately.
4. Don’t let your mission cloud your vision.
5. Don’t try to do too much too soon.
For five more tips, go here.
Photo by fromscratchradio.com.
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