Niche Biz: Nutty Buddy
Mark Littell believes he has a better way to protect your “boys”, and, as his YouTube video shows, the former major leaguer will risk his manhood to prove it.Perched on a wooden pallet, Littell braces himself as assistants aim the barrel of a pitching machine between his legs. On cue, the machine fires a baseball that smacks Littell right in the — well, you know — with a resounding whomp.
Littell stands and flexes his muscles, unfazed.
“Yes sir folks,” he says into the camera. “The Nutty Buddy: It’s mean, it’s tough, and it’s right there for ya, every time.”
Littell, 54, says nine seasons with the Kansas City Royals and St. Louis Cardinals helped him design an athletic cup that’s ahead of the competition. The challenge now is to convince ball players big and small that a good cup is worth the extra money.
What I Like: The humorous video is an excellent way to demonstrate this product.
Rocky VanBrimmer on December 13th, 2007 10:15 am
FANTESTICAL!!!!
Marc Norris on December 13th, 2007 5:46 pm
Well, that has to be one of the craziest marketing videos I have ever seen. That being said, sometimes crazy and outrageous is effective – it can be the thing that sets your product out from your competitors.
A big thumbs up to Mark Littell!
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