How He Makes Money With Pickles
Business Week has an interesting interview with Rick Field, owner of Rick’s Picks about how he makes money with pickles:
Some of the things that were fun about pickling as a hobby proved to be inefficient and costly in the business world. We discovered that those quaint etched-glass squared-off Mason jars didn’t roll right in a labeling machine and had to be labeled by hand. No problem, we said, for the first 3,000 jars. But by jar 3,001, we were ready to switch to a less-detailed round jar that could be labeled by a machine. The business imperative led us to make a choice to use packaging that lacked the artisanal aesthetics of the original but was tremendously more efficient. As I had found in my earlier life in TV, there are dozens of choices you make every day between what will be better for the production and what will be better for the budget. It’s a constant balancing act.
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