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Outside The Cracker Box
It was only a matter of time before someone realized the cheese state needed fresh, local crackers to pair with its acclaimed artisanal cheeses.
Nancy Potter was that someone. And she found the perfect partner in her son Peter, a cheese aficionado with a food science degree.
Potter’s Fine Foods is in peak holiday production, rolling out seasonal specialties such as cranberry-wild rice crackers that pair perfectly with Wisconsin Gruyere, and caraway-rye crackers that bring out the best in blue cheese, smoked fish or the classic Milwaukee New Year’s Eve spread, herring in wine sauce.
In its first 17 months of production, the company has developed a loyal cracker following both here and in Milwaukee.
“People think of crackers as a hobby, not a business,” said Nancy Potter. “But this from day one has been a business. I don’t consider good crackers a fad. It’s like coffee. Our expectations for good coffee have changed dramatically. Crackers are a very viable business.”
Photo by Mark Hoffman.
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