Like many restless college roommates, Jamee Kunichika and Sherilyn Luke wanted a business to call their own. Instead of just dreaming about it, they took action.
Having endured extreme highs and lows, they are now enjoying the sweet smell of success. Together they have attained their dreams with POOF, a liquid toilet odor eliminator.
After spending a year researching their idea, the pair launched POOF in 2005. As weekend entrepreneurs, Kunichika and Luke lead interesting lives managing full-time jobs and Poofdrops.com in their spare time.
What is your average yearly income for POOF?
POOF: We are making $40,000 to $50,000 from our business. Which is good, since it’s only a part-time gig.What resources were most helpful to you when you were starting your business?
POOF: Being able to utilize Shipwire, a one-stop warehouse and fulfillment shop, has freed up a lot of time and energy for us. With just a couple of clicks on the Shipwire website, fulfillment to our vendors is processed, and we never have to worry! Shipwire has been such a key resource for us from the moment we started our business to this day.What ways have you found to be most effective in marketing your product or service to get sales?
POOF: Trade shows, blogs, sales reps, press releases and word of mouth.What is unique about your business that gives it an edge over your competitors?
POOF: Appealing packaging, and it has a unique, fresh scent. Unlike other bathroom deodorizers, Poof gives anonymity to its user because it’s small size fits in a purse or the palm of your hand. We are a small business so we are able to concentrate all of our efforts on our one product.Photo by POOF.
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