One Mom's Business Success Story
A former traveling bank employee has found a way to make money as a stay-at-home mom.
Ann Niccoli started her business, Be Envied, in November 2004 with five handbags and a few women stopping by for a glass of wine.
Niccoli had worked for a bank and spent a lot of time traveling, she said. She realized when she became pregnant with her fourth child, Nickolas, that she no longer could work outside the home. But, she needed a way to make money.
She began selling jewelry from her home, but since has added other items, including brand-name clothing for men and women, wine sets and sunglasses. The clothing lines include a line of hand-made Italian track suits, she said.
As she became busier, Niccoli had to put business hours on her door, she said.
Then her father offered her a portion of his commercial building at 3022 Farabaugh Lane to set up shop. She moved Be Envied into the building in August.
Business is going so well, Niccoli said, that she’ll have to use more of the building. Her father has kept part of it as a garage.
Betty Maldonado, Niccoli’s mother, helps with gift wrapping, receiving and shipping orders. Sabrina Radiff, Niccoli’s best friend since grade school, helps her run the store.
Nickolas is now 3 1/2 years old. He hands customers their change and bags.
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