Business Opportunities Weblog

December 20, 2007 by Rich Whittle | 0 Comments

Tunedin.Entrepreneur.com:

Who knew that writing a cookbook about how to disguise veggies in a meal could be a winning formula?

Missy Chase Lapine recently appeared on The Big Idea TV show. Turns out she has such a passion for family and food that she quit her day job.

The former publisher of Eating Well magazine says the book is about how she developed a “hiding technique” to get her daughters, both picky eaters to eat what she gave them.

Missy was propelled into action after reading an inspiring quote on a card that said, “Never let the odds keep you from doing what you know in your heart you were meant to do.” As Missy chimed in saying, “The response has been incredible” Donny enlisted her to talk about the details of her phenomenal success.

Here’s are some of the things Missy mentioned: She’s sold 120,000 copies of her book, “The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals,” since April 2007. The book has been on the New York Times Bestseller List. Missy just signed with a licensing firm. Frozen Entries are coming soon. She is filming a TV pilot. Missy received a 6-figure advance for a Sneaky Chef Men’s book to be released next year.

All this from putting veggies in food!

Photo by The Sneaky Chef.

In Creativity, Food, Kids | 0 Comments